Carmelo Anthony's been with the Knicks for a little while, but the celebration of his trade hasn't ended just yet. The Jordan Melo M7 Advance continues to commemorate the NBA star's entry into the team.
The Jordan Melo M7 Advance have the standard mid-top Air Jordan look that most would expect from the brand. This shoe in particular is a New York Knicks special edition with blue and orange colors representing the team. What makes the M7 advance more unique is that on purchase, the shoe comes in a fancy box filled with shirts and defunct NYC subway tokens.
The Jordan Melo M7 Advance will be released on June 1st, 2011. Three other colorways will be available in the later half of the year.
Key Themes Behind This Trend
- Athletic Limited Edition Sneakers
- The trend of releasing special/limited edition athletic shoes commemorating events or athletes may disrupt the traditional athletic shoe market.
- Subscription-based Shoe Boxes
- Consumers could be offered a subscription service whereby they receive a monthly box of limited edition sneakers and merchandise which they can purchase at a premium price compared to the general release.
- Personalized Packaging for Branded Products
- Brands may find new opportunities to engage customers by providing them unique, personalized packaging that adds to the overall brand experience.
Where This Applies
- Sports Apparel & Accessories
- Athletic brands can leverage the success of limited edition or player-inspired collections to secure repeat business among avid fans.
- E-commerce & Subscription Services
- Online retailers who specialize in athletic shoes and merchandise may choose to add a premium subscription service along with regular purchases to attract buyers.
- Branding & Packaging
- Brand agencies and packaging companies may develop innovative customization options for branded products that add value to the overall customer experience.
