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Globetrotting Basketball Promos

Jordan Flight Tour 'The Recap' Video Depicts a Trip to East Asia

— August 21, 2011 — Fashion
The Jordan Brand took a few NBA players to Asia for a little trip not too long ago, and the Jordan Flight Tour 'The Recap' video gives fans a peek at what went on.

The best way to market a pair of basketball shoes is by taking the NBA players a company's endorsed to a foreign country where the sport is huge. The Jordan Flight Tour 'The Recap' video has the sports company taking NBA stars Chris Paul, Carmelo Anthony and Dwyane Wade to China for a trip that had every local ecstatic. The three were in Asia to show off what they do best and to help local players improve their skills through workshops. The excitement among those who witnessed this event shows just how popular the Jordan Brand has gotten over the years.
Trend Themes
1. Celebrities in Global Promotional Events - Businesses can leverage the star power of celebrities in foreign countries to create buzz around their product.
2. International Sports Mentoring Sessions - Global companies can offer local mentoring sessions with celebrities to connect with a local audience and improve their brand image.
3. International Influencer Tours - Global companies can organize influencer tours to foreign countries to leverage the exposure and influence of local or international celebrities.
Industry Implications
1. Sports Apparel - Sports apparel companies can sponsor global tours and events featuring athletes to showcase their products and build a strong brand image.
2. Athletic Footwear - Athletic footwear companies can sponsor international workshops and mentoring programs featuring athletes to build brand awareness and customer loyalty.
3. Event and Experience Management - Event and experience management companies can help global companies plan and execute celebrity-led tours, workshops, and mentoring programs in foreign countries to engage with local audiences and promote their brand.
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