Refined Skater Couture

The Joao Pimenta Spring/Summer 2015 Collection is Sophisticated

The João Pimenta Spring/Summer 2015 collection was presented during São Paulo Fashion Week in Brazil. The designer's runway show was a sophisticated translation of a classic skater aesthetic and featured a mix of formalwear and structured silhouettes that were a departure from loose-fitting cotton and denim causals.

This contemporary collection dressed surfer and skater models in colored suits that fused personality with sophistication. While the guys were now cleaned up for a formal evening, the bright blue color of their suits showed off a strong sense of personality.

In addition to vibrant formalwear, the João Pimenta Spring/Summer 2015 collection also showcased structured outerwear garments, metallic textures and wet-suit inspired pieces that embodied a sporty sense of sophistication.

Colored Suits
Colored suits that fuse personality with sophistication can disrupt traditional formalwear.
Structured Silhouettes
Structured silhouettes offer a departure from loose-fitting cotton and denim causals, providing a new direction for fashion trends.
Sporty Sophistication
The combination of sporty elements with a sophisticated aesthetic opens up opportunities for innovative designs and styles.

Where This Applies

Fashion
The fashion industry can capitalize on the trend of colored suits and structured silhouettes to offer new and unique clothing options.
Formalwear
The formalwear industry can explore the disruptive potential of colored suits as a fresh take on traditional formal attire.
Outerwear
The outerwear industry can incorporate structured outerwear garments and metallic textures for a sporty yet sophisticated look.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 19%
Freshness 8%