For some, the only thing that matters in an outfit are the shoes, so perhaps they can take a page from Nicole Kidman's book, or more specifically her recent Jimmy Choo SS14 ad campaign, and not even bother with wearing full outfits at all. Whether going topless, pantless or both, with a great pair of shoes, people might not even notice. Of course, with the Australian actress' svelte body, that seems impossible.
Shot by photographer Sølve Sundsbø, the Jimmy Choo SS14 ad campaign is full of dynamic colors and lights. With stylist Ludivine Poiblanc on hand, the campaign decided to go in a very sexy direction. Kidman reveals, "It was fun to shoot new and surprising perspectives, it felt a little bit daring dangerous, I loved the minimal styling and how the shoes and bags became like a sensual second skin to me."
What's Driving This Trend
- Minimal Styling in Ad Campaigns
- Brands can explore minimal styling concepts in their ads to create a daring and visually captivating campaign.
- Shoes as a Focal Point in Fashion
- Brands can emphasize footwear as the main feature in their outfits to attract consumers who prioritize shoes in their style choices.
- Bold and Risqué Advertising
- Brands can experiment with bold, sexy and daring ad campaigns like Jimmy Choo to create a buzz around their brand.
Who This Affects Most
- Fashion
- Fashion brands can use minimal styling concepts and innovative advertising campaigns to attract more consumers and create buzz.
- Retail Industry
- Retailers can incorporate bold and visually captivating advertisements that focus on product features that resonate with customers.
- Photography and Advertising
- Photographers can explore innovative approaches to capturing products to create dynamic and visually captivating ad campaigns.
