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Mesmerizing Hawaiian Editorials

Jessica Wertheim Photographed Shelby for C-Heads

— June 25, 2014 — Fashion
Jessica Wertheim styled and photographed Shelby, a dark-haired beauty from modeling representative Kathy Muller, on a beach on the North Shore of Oahu.

If you're finding it hard to tear your eyes away from Shelby, I don't blame you. The young model has a particularly mesmerizing quality about her. Whether it's her smoldering stare (given from beneath a swath of long, luxurious hair), or sensual body language (it must be easy to be "sensual" when you're a long-limbed amazon), is hard to say. Either way, she is enigmatic and beautiful against the cloudless sky and bluer than blue waters of Hawaii.

Wetheim dressed Shelby in a series of bathing suit options, from colorful cut-outs to string bikini tops paired with lacy, vintage shorts.


Trend Themes
1. Smoldering Stare - Opportunity for the beauty industry to create innovative makeup and beauty products that enhance and emphasize the eyes, catering to those with mesmerizing stares like Shelby.
2. Sensual Body Language - Potential for the fashion industry to design clothing and accessories that accentuate the body's natural movements and exude sensuality, offering a new take on beachwear and summer fashion.
3. Colorful Cut-outs - Disruptive opportunity for swimwear brands to experiment with unique and intricate cut-out designs, offering customers bold and eye-catching options for beach and pool attire.
Industry Implications
1. Beauty Industry - Opportunity for beauty products and cosmetics companies to develop specialized products for enhancing mesmerizing stares like Shelby's, such as eye makeup, eyeliners and false lashes.
2. Fashion Industry - Potential for fashion designers and retailers to create swimwear and clothing lines that enhance sensual body language, through sleek silhouettes, flowing fabrics, and strategic cut-outs.
3. Swimwear Industry - Opportunity for swimwear brands to embrace colorful cut-out designs, offering customers unique and vibrant options for stylish and fashion-forward beach and pool wear.
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