The epitome of Parisian style is seen in the Jay Schoen Maxim Italy feature as model Alfred Kovac plays a demurely posh gentleman.
Posing in front of iconic landmarks, Kovac shows off pieces from prim menswear collections such as Issey Miyake, Prada and Burberry. There is a portrayed sense of elegance in the garment story as styled by Demetrio Baffa Trasci. He creates looks with tailored separates and a classic palette that showcase a polished masculinity and timeless sense of style.
Photographer Jay Schoen captures breathtaking scenery that depicts the infamous city of lights by day. Landmarks such as the Eiffel tower provide the perfect setting for this menswear fashion story. A modern portrayal of Parisian style, the Jay Schoen Maxim Italy spread will resonate well with menswear aficionados.
Key Themes Behind This Trend
- Parisian Style
- Opportunity for disruptive innovation in creating new menswear collections inspired by the iconic Parisian style, incorporating tailored separates and a timeless sense of style.
- Garment Storytelling
- Opportunity for disruptive innovation in the fashion industry by creating captivating storytelling around menswear collections, showcasing them in front of iconic landmarks and famous cities.
- Polished Masculinity
- Opportunity for disruptive innovation in developing grooming and lifestyle products that cater to the modern man seeking a sophisticated and polished sense of masculinity.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating new menswear collections inspired by Parisian style and emphasizing elegant and timeless designs.
- Photography
- Opportunity for disruptive innovation in photography by incorporating iconic landmarks and famous cities as backdrops for fashion shoots, creating visually stunning storytelling experiences.
- Grooming and Lifestyle
- Opportunity for disruptive innovation in the grooming and lifestyle industry by developing products and services that cater to the modern man's desire for a sophisticated and polished sense of masculinity.
