Can't decide on a hair style? Worried an outfit will make you look frumpy? Well KDDI, one of Japan's largest cell phone companies has added the 'Ez My Styling' application to their AU brand mobile phones.
The Ez My Styling app takes your uploaded photo and composites it with different hairstyles and clothing. This new feature was created in collaboration with several popular apparel brands and magazines.
Implications - It was definitely smart for the Ez My Styling app to work with certain brands and fashion magazines because people who are into those brands will most likely download the application. The app is set to have monthly fashion updates that users can download to their phones.