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Cell Phone Fashion Assistants

Ez My Styling

— November 13, 2008 — Fashion
Can't decide on a hair style? Worried an outfit will make you look frumpy? Well KDDI, one of Japan's largest cell phone companies has added the 'Ez My Styling' application to their AU brand mobile phones.

The Ez My Styling app takes your uploaded photo and composites it with different hairstyles and clothing. This new feature was created in collaboration with several popular apparel brands and magazines.

Implications - It was definitely smart for the Ez My Styling app to work with certain brands and fashion magazines because people who are into those brands will most likely download the application. The app is set to have monthly fashion updates that users can download to their phones.
Trend Themes
1. Virtual Fashion Styling - The Ez My Styling app demonstrates the trend of using virtual platforms to help users experiment with different fashion styles and make informed decisions.
2. Personalized Fashion Recommendations - The integration of user-uploaded photos and collaboration with apparel brands and magazines highlights the trend of providing personalized fashion recommendations through technology.
3. Mobile Fashion Apps - The Ez My Styling app showcases the trend of mobile applications that offer fashion-related features, catering to the growing demand for fashion assistance on-the-go.
Industry Implications
1. Fashion Technology - The Ez My Styling app presents an opportunity for fashion technology companies to develop innovative solutions that merge virtual styling with real apparel brands and magazines.
2. Mobile Technology - The integration of fashion updates and styling features in mobile phones suggests a disruptive innovation opportunity for the mobile technology industry to enhance the fashion experience on cell phones.
3. Brand Collaborations - The collaboration between the Ez My Styling app and popular apparel brands and magazines signals an opportunity for other industries to explore similar partnerships to leverage brand recognition and user engagement.
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