The Jackson Zhao 'Deliverance of Envy' shoot is a colorful fashion story that marries fantasy and reality. The shoot is a modern take on style that uses bold makeup, bright backdrops and unusually vibrant colors to create stylish fun. Zhao is no stranger to these colorful close-up spreads and is solidifying the style as his artistic trademark -- though that was not always the case. He has been shooting film as a hobby since he was in high school and began his career with architectural photography, shooting ads for luxury hotels and resorts. After realizing his true passion to be people and fashion, Zhao's distinctive style led to a rapid career took off.
Born in Shanghai, but raised in Vancouver, these diverse cultural influences are evident in his photos. Starring model Lucy Born and styled by Heidi Farnola, the colorfully captivating shoot is certainly one of a kind and striking to the eye. Zhao explains, "For me, I don’t just love photography because it’s a way to express my passion, but it also captures a moment in time that will never occur again, literally. I guess cameras are really time machines!”
What Makes This Trend Stand Out
- Colorful Fashion
- Disruptive innovation opportunity: Explore new ways to use bold colors and vibrant backdrops in fashion photography to create eye-catching visuals and capture audience attention.
- Fantasy Meets Reality
- Disruptive innovation opportunity: Merge elements of fantasy and reality in artistic shoots to create unique and captivating fashion stories that stand out from traditional approaches.
- Distinctive Visual Style
- Disruptive innovation opportunity: Develop a distinctive and recognizable visual style in photography to establish a unique artistic brand and attract a dedicated following.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity: Incorporate bold and expressive makeup, vibrant colors, and unusual backdrops in fashion photography to push creative boundaries and redefine industry standards.
- Advertising
- Disruptive innovation opportunity: Use colorful and eye-catching visuals in advertising campaigns to grab consumer attention and create a lasting impression.
- Luxury Hotels and Resorts
- Disruptive innovation opportunity: Explore new approaches to architectural photography in the luxury hospitality industry by incorporating unique artistic elements to showcase properties in a visually striking and memorable way.
