Snow Goddess Fashion

The J Mendel AW12 Collection is Light as a Snowflake

Elegant, strong and sophisticated, the J Mendel AW12 collection is fit for a goddess -- a snow goddess, to be exact. The all-white ensembles, which have been peppered with some black, purple and gold accents, are full of regal refinement. The soft shapes and neutral palette simply give the designs a specific look that befits the winter weather.

With a particular focus on fur textures, the J Mendel AW12 collection may be voluminous, but the ensembles look light as a snowflake. The use of tulle, chiffon and other breezy materials add to the weightless quality. Nevertheless, the J Mendel AW12 collection has been tethered down with cutout construction as well as structured tops and jackets. Purely feminine, the fashion line is delicately divine.

Snow Goddess Fashion
The use of tulle, chiffon, and other breezy materials in the J Mendel AW12 collection creates a weightless quality and disrupts the traditional winter fashion.
Regal Refinement
The all-white ensembles with black, purple, and gold accents in the J Mendel AW12 collection bring regal refinement to winter fashion and present the opportunity for luxury designers to explore unconventional winter color palettes.
Fur Textures
The J Mendel AW12 collection's particular focus on fur textures presents an opportunity for fur and luxury fashion industries to innovate the use of fur in winter garments through unique designs and combinations.

Where This Applies

Fashion Industry
The J Mendel AW12 collection's elegant, strong, and sophisticated designs appeal to fashion-conscious individuals looking for unique high-end winter fashion.
Luxury Fashion Industry
The regal refinement showcased in the J Mendel AW12 collection presents opportunities for luxury fashion brands to cater to the demand for exclusive winter fashion with a touch of opulence and elegance.
Fur Industry
The J Mendel AW12 collection's emphasis on fur textures provides an avenue for the fur industry to explore innovative ways to incorporate fur into winter garments, creating sustainable and ethically sourced fur designs.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 53%
Freshness 8%

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