Bodega, BEAMS, and adidas’ sneaker collaboration is a new ivy-inspired style with unique Bodega x BEAMS apparel. Initially, the ivy style is a preppy and private school aesthetic coined by East Coast elites. Presently, it is a part of mainstream fashion. The collaboration includes a new take on the Campus and ADIMATIC sneakers in a traditional and fashionable ivy-inspired style.
The Campus is in hairy grey suede with alternating brown and white colors, gold foil stamps, and a co-branded BEAMS and Bodega logo in the lateral stripes. The ADIMIATIC is a distinctive take on the Ivy style in a white and kelly green colorway with a bigger build and giant three-stripe graphics. The apparel consists of a full Ivy uniform, a blazer, a button-up shirt, chinos, and a tie. In addition, there are also co-branded tees, a snapback, and two sock options. The collection will be available on March 10 on Bodega’s official website.
Image Credit: Bodega, <a rel='nofollow' href='https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/3/bodega-beams-adidas-campus-adimatic-release-date'>hypebeast</a>
Why This Trend Is Growing
- Ivy-inspired Fashion
- Opportunity for other apparel and accessory brands to collaborate on ivy-inspired lines.
- Preppy Nostalgia
- Potential for the integration of preppy nostalgia into other fashion trends, such as streetwear and athleisure.
- High-end Collaboration
- Likelihood of more high-end collaborations between athletic and fashion brands in the future.
Industries Being Reshaped
- Fashion
- Brands in the fashion industry can create their own ivy-inspired lines or collaborate with other brands similarly.
- Sportswear
- Athletic brands can explore new markets by collaborating with fashion brands on exclusive and trendy designs.
- Accessories
- Accessory brands can look to integrate ivy-inspired designs into their products, such as hats, socks, backpacks, and more.
