As part of her ongoing collaboration with adidas, Beyoncé has launched one of the brand's most highly-anticipated pieces yet: the new prink IVY PARK x adidas UltraBOOST.
Together, the iconic duo has put a creative twist on a signature adidas silhouette. The new version comes in a striking bright pink hue with the classic Three Stripes on each side. The shoes also feature a toggle lacing system and a rope attachment at the heels. For a touch of contrast, the adidas logo is printed in white on the tongue. And of course, the sneakers come with their very own IVY PARK hangtag.
Priced at $200, the prink IVY PARK x adidas UltraBOOST are certainly not cheap, but they are sure to sell fast when they're released in th coming weeks.
Image Credit: adidas
Key Themes Behind This Trend
- Bold Colored Sneakers
- Opportunity for the creation of more bold-colored sneakers with creative twists in order to increase consumer allure.
- Collaborative Marketing
- Opportunity for businesses to increase product hype through celebrity collaborations, such as the collaboration between Beyoncé’s IVY PARK and Adidas.
- In-demand Sneaker Culture
- Opportunity for businesses to invest in the ever-growing market of exclusive and high-priced sneakers, such as the IVY PARK x adidas UltraBOOSTs.
Where This Applies
- Athletic Footwear
- The athletic footwear industry has the opportunity to invest in bold color options and special collaboration marketing for exclusive sneakers.
- Fashion
- The fashion industry has an opportunity to keep up with the trend of selecting bold-colored sneakers as part of its array of clothing and accessory options for consumers.
- Marketing and Advertising
- The marketing and advertising industry has an opportunity to develop more innovative celebrity collaborations with influential figures such as Beyoncé and Adidas.
