Pastels are the colors of spring and the InStyle US March 2014 cover shoot embraces these pretty hues in order to encourage women to slowly begin to put winter behind them. Although there is still a month to go before the first day of spring arrives, it is a transition people can start to look forward to now. Australian actress shows women how to do it elegantly, femininely and sexily.
The InStyle US March 2014 cover shoot was lensed by photographer Greg Kadel. Shot in studio and on location, the images are clean and pristine, which is only appropriate considering the palette. Showcasing pieces from such labels as Balenciaga, Chanel, Valentino and more, the lovely looks were put together by stylist Melissa Rubini. Hair stylist Shay Ashual and makeup artist Wendy Rowe were on beauty duty.
What Makes This Trend Stand Out
- Pastel Colors
- Disruptive innovation opportunity: Creating new products and designs that incorporate pastel colors to appeal to the springtime market.
- Transitioning to Spring
- Disruptive innovation opportunity: Developing marketing strategies and campaigns that help consumers transition from winter to spring fashion and lifestyle choices.
- Clean and Pristine Aesthetics
- Disruptive innovation opportunity: Advancing technology and techniques in photography and image editing to create clean and pristine visuals for fashion editorials and advertisements.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Introducing new collections and products that showcase pastel colors as a trend for the upcoming spring season.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Creating makeup and beauty products that complement the pastel color trend, appealing to consumers looking to incorporate these colors into their daily beauty routines.
- Photography and Image Editing
- Disruptive innovation opportunity: Developing innovative techniques and tools in photography and image editing software to achieve the clean and pristine aesthetics seen in fashion editorials and advertisements.
