The In Love With The City editorial is so happily infectious that I am sure that it will inspire everyone who sets their eyes on it to put on their Sunday best and roam around their own beloved urban setting. Of course, it would be better if you had a closet full of colorful clothes from the 60s, because that would really put a cheerful spin on your own adventures.
Photographed by Arthur Elgort, the In Love With The City editorial was shot for Vogue Japan's September 2011 issue. Sweet yet sexy, model Karlie Kloss expertly channels her inner iconic '60s girl with the help of stylist Giovanna Battaglia. From seeing this fun and flirty editorial, you wouldn't even believe that fall and winter are just around the corner.
Key Themes Behind This Trend
- Colorful 60s Fashion
- Disruptive innovation opportunity: Create a line of modern clothing inspired by the colorful fashion of the 60s, capturing the whimsical spirit of the era.
- Urban Exploration
- Disruptive innovation opportunity: Develop an app or platform that encourages people to explore their own city, providing curated recommendations for hidden gems and unique experiences.
- Iconic Fashion Editorial Photography
- Disruptive innovation opportunity: Use innovative photography techniques and styling to create fashion editorials that evoke a sense of nostalgia and capture the imagination of viewers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Combine sustainable practices with vibrant 60s-inspired fashion to attract eco-conscious consumers looking for unique, colorful clothing options.
- Travel and Tourism
- Disruptive innovation opportunity: Create a travel platform that focuses on local experiences and encourages tourists to immerse themselves in the culture and vibrancy of a city.
- Photography and Media
- Disruptive innovation opportunity: Develop new technologies or techniques that enhance the storytelling aspect of fashion editorials, creating immersive and visually captivating experiences.
