Coincidental or not, the In Bed with Cara Delevingne editorial looks like it is taking a jab at the recent Vogue US article that called the top model out for falling asleep during the interview. If this is what she looked like while doing so, they would have done well to have documented it like The Telegraph did. The British Newspaper is certainly going to make headlines with these images.
Captured in nothing more than some crisp white sheets, the In Bed with Cara Delevingne editorial is sexily sleepy in only the best ways. Posing with her pet bunny and a couple of Mulberry handbags, she addresses her free-spirit in the accompanying article, "I know what people are doing who are my age; I just think it would be a lie to pretend that I’m not having a good time."
Why This Trend Is Growing
- Supermodel Editorials
- Fashion industry can leverage spontaneous and natural pictures of models to respond to sophisticated audience demand for relatability.
- Sexy and Playful Campaigns
- Fashion industry can create campaigns that do not require models to embody strict beauty standards, opening a new market for inclusive advertising.
- Authenticity in Fashion
- Fashion industry can challenge established beauty ideals by featuring unpolished pictures that emphasize natural beauty and individuality.
Industries Being Reshaped
- Fashion
- Fashion industry can disrupt traditional glamour advertising with spontaneous and authentic campaigns, and appeal to a broader audience.
- Media and Publishing
- Media and publishing industry can capture contemporary public and market interest with sassy and viral photo-shoots featuring famous figures.
- Pets and Animals
- Pets and animals industry can product-place (like Mulberry did) as a gentle yet powerful marketing strategy that fits within editorial content.
