Luxury fashion house Versace introduces a new perspective of its Icon Active collection of timepieces for the warmer seasons of the year. The new range of watches are inspired by the Spring/Summer 2022 runway show that took place during Milan Fashion Week.
The new range follows the same design language as it has silhouettes that are rooted in the bright palette of lilac, orange, and black. This makes its way onto the polycarbonate materials throughout the strap, the case, and the bezel. It is also adorned with the brand's iconic Greca motif that can be seen on the band along with a three dimensional gold tonal Medusa emblem right where the 12 o'clock position is.
Image Credit: Versace
Why This Trend Is Growing
- Colorful Luxury Timepieces
- There is an opportunity for luxury fashion brands to introduce unique colors to timepieces to enhance their appeal.
- Incorporating Brand Motifs
- Incorporating brand motifs onto timepieces is a great way to increase brand recognition and loyalty among customers.
- Inspiration From Fashion Shows
- Inspiration from fashion shows can be a great source of inspiration for designers to create innovative timepiece designs.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can take advantage of the demand for unique and stylish timepieces with high-end materials.
- Watchmaking
- In the watchmaking industry, there is an opportunity for more collaboration with fashion houses to create innovative, high-end timepiece designs.
- Brand Merchandising
- For brands in any industry, creating merchandise such as timepieces with brand motifs incorporated can be a great way to create brand loyalty among customers.
