Casio is adding two models to its affordable dive-style watch range with the AMW-910, an analog-digital pair expected to arrive in December. Both feature a small day-and-date display at six o’clock, with one version fitted with a resin strap and the other with a stainless steel bracelet. The watches have appeared at Vietnamese retailer G-Shock Hai Phong.
Each model offers a 10-year battery life and 100-metre water resistance. That makes them suitable for swimming and everyday wear, though they sit below the 200-metre rating of Casio’s Duro dive-style watches.
The AMW-910 combines traditional hands with the added information of a digital display, while its long battery life keeps maintenance to a minimum. The two strap options give buyers a choice between a sportier resin finish and a more substantial metal bracelet.
Image Credit: Casio
What's Driving This Trend
- Analog-digital Utility
- Hybrid displays blend familiar watch hands with compact digital information, creating room for affordable wearables that emphasize clarity, durability, and low learning curves.
- Long-life Battery Design
- Decade-long battery performance shifts value toward low-maintenance ownership, especially for consumers who want dependable devices without frequent charging or servicing.
- Affordable Dive Styling
- Dive-inspired aesthetics at accessible prices expand the market for rugged everyday accessories that deliver water resistance and sport credibility without premium positioning.
Who This Affects Most
- Consumer Watches
- Traditional watchmakers can differentiate entry-level collections through practical hybrid features that bridge classic design and digital convenience.
- Outdoor Recreation
- Water-resistant, durable timepieces support casual swimming and active lifestyles, widening opportunities for gear positioned between fashion accessories and technical equipment.
- Wearable Technology
- Low-power analog-digital formats offer an alternative to app-heavy smartwatches, appealing to users who prioritize longevity, simplicity, and reliability.
