Hand-Cut Brass Timepieces

Oak & Oscar Celebrates Its Birthday with New 'Humboldt Seven Year' Watch

Chicago-based indie watch brand Oak & Oscar has officially turned seven years old, and to celebrate the event, it has announced the launch of a new limited-edition timepiece called the 'Humboldt Seven Year.' The standout feature of the new luxury watch is its hand-cut brass bezel, which is made of 693 Eco Brass -- a highly durable corrosion-resistant alloy that will develop a unique patina over time.

In addition, the watch features a 39.5mm case that houses a gold, hand-finished dial. This beautiful dial can be paired with a Horween leather strap or a nylon strap with bright orange stitching. In terms of power, the 'Humboldt Seven Year' features a Sellita SW300 movement that comes equipped with a bespoke rotor design and a power reserve of 42 hours.

Image Credit: Oak & Oscar

Hand-cut Brass Bezels
The trend of hand-cut brass bezels presents opportunities for luxury watch brands to incorporate unique and durable materials into their timepieces.
Personalization and Customization
The trend of offering customizable straps and dials presents opportunities for luxury watch brands to cater to individual customer preferences and create unique and personalized timepieces.
Sustainability in Luxury Goods
The trend of using highly durable and eco-friendly materials presents opportunities for luxury watch brands to appeal to eco-conscious consumers and differentiate themselves in the market.

Sectors Adopting This

Luxury Watchmaking
The luxury watchmaking industry can leverage the trend of hand-cut brass bezels and personalization to appeal to high-end consumers seeking unique and customized timepieces.
Luxury Fashion
The luxury fashion industry can explore the trend of sustainability in luxury goods to appeal to eco-conscious consumers and differentiate themselves in the market.
Craftsmanship and Artisanship
The craftsmanship and artisanship industry can leverage the trend of hand-cut brass bezels to offer unique and bespoke services to luxury watchmaking and other industries.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 39%
Freshness 13%