For its latest collection, the HUF Holiday 2011 Lookbook headed to the rugged terrain of Cappadocia, Turkey to shoot its recent release of streetwear.
The San Francisco-based brand HUF decided to leave the homeland and head for more furrowed pastures to capture the sentiment for its current collection. The setting for the HUF Holiday 2011 Lookbook was the rural mountainous region of Cappadocia, Turkey. Veteran photographer Brian Kelley shoots HUF team members Brad Cromer, Dan Plunkett and Dan Zvereff decked out in centerpeice items from the collection, with the rigid and vast landscape of Turkey serving as the backdrop.
The dark tones of the clothing juxtaposed with the bland background make for a visually appealing lookbook featuring modern, high-quality outerwear.
What Makes This Trend Stand Out
- Rugged Terrain Shoots
- Opportunity for outdoor and adventure brands to capture the sentiment of their collections in visually appealing lookbooks on rugged terrain.
- Streetwear Lookbooks
- Opportunity for streetwear brands to explore unique and unconventional locations for their lookbooks, creating visually striking visuals that attract attention.
- Remote Location Photography
- Opportunity for photographers and brands to use remote and lesser-known locations as backdrops for their shoots, bringing a sense of adventure and authenticity to their visuals.
Sectors Adopting This
- Outdoor and Adventure Brands
- Opportunity for outdoor and adventure brands to showcase their products in visually striking lookbooks that resonate with their target audience.
- Streetwear Brands
- Opportunity for streetwear brands to differentiate themselves by exploring unique and unconventional locations for their lookbooks, creating a distinct visual identity.
- Photography and Branding
- Opportunity for photographers and brands to collaborate and create visually captivating content by using remote and lesser-known locations as backdrops for their shoots.
