For its latest collection, the HUF Holiday 2011 Lookbook headed to the rugged terrain of Cappadocia, Turkey to shoot its recent release of streetwear.
The San Francisco-based brand HUF decided to leave the homeland and head for more furrowed pastures to capture the sentiment for its current collection. The setting for the HUF Holiday 2011 Lookbook was the rural mountainous region of Cappadocia, Turkey. Veteran photographer Brian Kelley shoots HUF team members Brad Cromer, Dan Plunkett and Dan Zvereff decked out in centerpeice items from the collection, with the rigid and vast landscape of Turkey serving as the backdrop.
The dark tones of the clothing juxtaposed with the bland background make for a visually appealing lookbook featuring modern, high-quality outerwear.