adidas continues to celebrate planet earth by launching a new garden-themed sneaker called the 'Hoverturf Plant and Grow.' The '90s-inspired runner arrives as a follow up to the brand's 'Gardening Club' sneaker, which was launched in 2019 and then reworked in 2020.
As the name suggests, the new silhouette features a notably earthy color scheme consisting of hues dubbed Cardboard, Wild Brown, and Semi-Frozen Yellow. In addition, the shoes boast a heavily textured design that, according to adidas, intends to mimic that of soil. Other notable features of the 'Hoverturf Plant and Grow' include adiprene cushioning, technical mesh uppers, premium quality leather construction, Three Stripe branding, and rubber toe overlays.
For those interested, the 'Hoverturf Plant and Grow' comes is now available to purchase exclusively in Australia via the adidas website.
Image Credit: adidas
What's Driving This Trend
- Gardening-themed Footwear
- Opportunity for footwear brands to create unique and eco-friendly shoes that appeal to the growing interest in gardening and sustainability.
- Textured Sneakers
- Opportunity for shoe companies to experiment with heavily textured designs that mimic natural elements such as soil or rock.
- Earth-toned Color Schemes
- Opportunity for fashion brands to explore earthy and muted color schemes that align with the growing interest in nature and sustainability.
Who This Affects Most
- Footwear
- Footwear companies can capitalize on the trend of gardening and sustainability by creating unique, eco-friendly shoes with gardening themes.
- Fashion
- Fashion brands can incorporate earthy and textured elements into their designs that align with the growing interest in nature and sustainability.
- Athletic
- Athletic brands can explore the trend of textured sneakers and incorporate them into performance shoes for running or other sports.
