The Hoop Dreams' F***** Young! exclusive editorial stars Justin Rock. The fresh face is captured by photographer Paolo Azarraga and outfitted by stylist Bobby Bowen who dresses him in a slew of sporty menswear looks.
Rock plays an athletic role in the photoshoot, showing off his street basketball skills as he poses on gritty urban streets. The model sports the latest in edgy streetwear looks from labels inluding Robert Geller, American and Jeremy Scott for Adidas among many others.
From graphic star-adorned tees to angel wing sneakers, the Hoop Dreams' F***** Young! exclusive editorial epitomizes urbanite swagger. The effortlessly cool fashion story is eclectically edgy, staying far from the traditional and instead embracing an unconventional style aesthetic that is reigning the streets.
What's Driving This Trend
- Street Basketball Fashion
- The crossover between streetwear and sportswear offers opportunities for disruptive innovation in urban fashion.
- Athletic Modeling
- The trend towards featuring models with sports skills creates new opportunities for authentically engaging content.
- Unconventional Style Aesthetic
- The embrace of unconventional styles presents opportunities for fashion designers to create bold and daring garments for the daring on the streets.
Who This Affects Most
- Sportswear Fashion
- Fashion designers can use street basketball fashion as inspiration for innovative sportswear collections that bridge fashion and athleticism.
- Photography and Modeling
- The demand for athletic models and unconventional styles create opportunities for photographers and models to diversify their portfolios.
- Streetwear Fashion
- The trend towards unconventional style aesthetics presents opportunities for streetwear designers to create bold and daring garments for their consumer base.
