Holla Spirits has expanded its operations to a handful of U.S. states due to a new partnership with ROKiT Launch. Consumers in California, Florida, New Jersey, and New York will be able to purchase Holla Spirits’ line of vodka RTD pouches, bottles, and multipacks as the brand are integrated into ROKiT Launch’s adult-beverage brands. The millennial-owned spirits brand crafts its vodkas from multiple grains and organic sugar cane, delivering spirits that actually taste good.
“We received sample pouches and bottles last week and put them in the fridge to chill. Our team got the chance to try them, and we all agree that the products taste fantastic! Holla’s ready-to-drink vodka mixed pouches will be killer products with their unique concept. The labeling of the 750ml vodka bottles will jump off the shelf as a set and I believe they will be very successful in all our markets – California, Florida, New Jersey, and New York,” expressed Hannah Schreiner, vice president of brand partnerships at ROKiT Launch.
Image Credit: Holla Spirits
Key Themes Behind This Trend
- RTD Vodka Expansion
- Craft RTD vodka brands continue to penetrate the US market.
- Millennial-owned Spirits
- Millennial-owned spirits brands offering innovative taste and format disrupt traditional spirits market.
- Unique Concept Pouch Products
- Ready-to-drink pouches with unique flavors and branding create disruption in the beverage market.
Where This Applies
- Alcohol Manufacturing
- Alcohol manufacturers need to adopt innovative flavors and ready-to-drink formats to stay competitive.
- Beverage Retail
- Retailers can attract millennial consumers by offering unique and innovative ready-to-drink spirits products in their stores.
- Marketing and Branding
- Marketing and branding agencies should focus on creating unique branding and packaging for RTD spirits products to compete in the crowded market.
