The H&M Updated Classics editorial stars model duo Garrett Neff & Reid Prebenda. The pair poses in an academic setting, photographed while roaming and lounging around a college campus. The guys hit the books while wearing smart ensembles that are affordable and fashion-forward.
An updated look at Spring classics, the models sport crisp and colored polos, varsity jackets, college logo sweatshirts and preppy cardigans. These old favorites are classic wardrobe staples with a modern twist. The impeccably dressed pair is accessorized with rugged masculine carryalls and retro-inspired glasses. Their geek-chic look is effortlessly cool with messy bedhead coifs serving as the perfect finishing touch to a vibrant wardrobe.
This fun collection combines timeless pieces with lightweight and durable textile choices, making for a youth-infused wardrobe of collegiate classics.
Image Credit: H&M
What's Driving This Trend
- Youthful Nostalgia
- Develop fashion products which combine classic, timeless styles with modern materials and silhouettes that evoke nostalgia
- Geek-chic Aesthetic
- Promote fashion collections that feature modern twists on classic garments, light and durable materials and rugged accessories to bring added masculinity to their wearer's look.
- Affordable Apparel
- Integrate fashion-forward designs with affordable price points to capture the youth market that is always looking for fashionable but budget-friendly clothing options.
Who This Affects Most
- Apparel Manufacturing
- Clothing manufacturers can adopt materials and styles that nod to classic collegiate fashion with a modern update to attract younger customers.
- Optical Retail
- Optical retail stores can feature retro-inspired glasses and other accessories that harken back to classic college looks while also promoting a geek-chic aesthetic.
- E-commerce
- E-commerce sites can feature clothing collections that cater to a college-bound audience and make purchasing the items they need easy and convenient.
