The HipChat platform is allowing users to go beyond standard text messages. Those who sign up will now be able to video chat in real time with fellow users, facilitating instant communication by way of screen sharing and live calls.
Separating HipChat from akin systems such as Skype and Google Hangouts is its distinct focus upon work environments. Founder Pete Curley aims to cater to office settings, targeting a specific niche market that is always in need of opportunities for enhanced communication.
HipChat is also further separating itself from its competitors by distinguishing its interface from Apple programs. Its layout is certainly distinct, seen in its logo and distinct features. Amongst these features is its will to integrate varying forms of contact between employees.