According to the brand, sports bra sales on Champion.com are +44% in Q1 and were up +81% in February compared to 2020. With the warm weather in sight, consumers are getting outside for exercise, leading to the rise of athletic apparel like sports bras.
Champion offers a diverse range of sports bra for all women, including the Spot Comfort® Sports Bra, the Motion Control Underwire Sports Bra, Motion Control Zip Sports Bra, and the Show-Off Sports Bra. These bras offer support to help users stay focused while working out with no show-through and no bounce.
Priced between $27 and $36, the entire range of Champion sports bras are available to shop both online in store.
Image Credit: Champion
Key Themes Behind This Trend
- Rising Demand for Sports Bras
- The increasing interest in outdoor exercise and athletic apparel like sports bras is creating an opportunity for brands to innovate and offer sportswear that is more comfortable, supportive, and functional.
- Increased Sales of Sports Bras Online
- The rise of e-commerce and the changing purchasing habits of consumers, especially due to the pandemic, is creating a necessity for brands to optimize their online presence and provide buyers with a seamless shopping experience.
- Diverse Range of Sports Bras for All Women
- As women look for sportswear that caters to their unique needs and body types, there is an opportunity for brands to create inclusive and diverse ranges of sports bras that provide the necessary support and comfort for women to be able to focus on their workouts and achieve their fitness goals.
Where This Applies
- Athletic Apparel Industry
- The increase in demand for sports bras and other athletic apparel is creating an opportunity for brands to innovate and offer new products to meet changing consumer needs and preferences.
- E-commerce Industry
- The rise in online shopping and the changing purchasing habits of consumers, especially due to the pandemic, is creating an opportunity for brands to optimize their online presence and provide buyers with a seamless shopping experience.
- Body-positive Fashion Industry
- As more women look for sportswear that caters to their unique needs and body types, there is an opportunity for brands to create inclusive and diverse ranges of sports bras and other fitness apparel that promote body positivity and self-confidence.
