Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Assouline's "Havana"

 - Dec 27, 2007   Updated: Mar 31 2011
References: assouline &
Never judge a book by its cover. This saying is especially true of "Havana," a fake book that is really a cigar humidor on the inside. Made by Persian publishers, Assouline, this humidor is made for the wealthy traveler, complete with a humidity gauge. And why shouldn't it for $999 USD?

Implications - Assouline's Havana takes a more playful old school approach to security. Instead of burglar alarms, the company has decided to go the old school route showing that protection can be achieved in the simplest of ways. This retro-inspired product shows that even old-school methods has a place in the world and that there's a market for it.