Hey Lady is a comfort and style-based shoe brand created by twin sisters Jessica and Emily Leung. The sisters wanted to create a line of shoes that customers would be able to dance all night in without having to suffer. The sisters also didn’t want brides to have to take off their shoes and go barefoot at their wedding reception. Hey Lady shoes feature an insole with shock-absorbent memory foam, as well as a balanced and centered heel for extra support and comfort.
They Hey Lady shoes also have adorable and sassy names such as “At Tiffany’s” and “Knotty Girl.” The sisters offer a huge variety of heels, including blue ones if the traditional bride wants her “something blue.” Hey Lady shoes are described by the twins as “heirloom quality, vintage-inspired designs that stand the test of time.”
What's Driving This Trend
- Comfortable Wedding Footwear
- Creating wedding shoes that prioritize comfort without sacrificing style, providing a disruptive innovation opportunity in the bridal footwear industry.
- Innovative Insole Technology
- Developing shock-absorbent memory foam insoles for shoes, offering a disruptive innovation opportunity in the footwear industry.
- Personalized Bridal Footwear
- Offering a range of customizable and unique wedding shoe designs, presenting a disruptive innovation opportunity in the bridal fashion industry.
Who This Affects Most
- Bridal Footwear
- Incorporating comfort and style into wedding shoe designs, presenting a disruptive innovation opportunity in the bridal footwear industry.
- Footwear
- Developing advanced insole technology for improved comfort and support in shoes, providing a disruptive innovation opportunity in the footwear industry.
- Bridal Fashion
- Introducing personalized and unique wedding shoe designs, offering a disruptive innovation opportunity in the bridal fashion industry.
