Herschel Supply Co. just added some new carryalls to its online store and they are perfect for the summer season. The bags are vibrantly printed with a checkerboard pattern, which is extremely similar to the pattern of a picnic blanket. The products' promotional photos even feature the bags placed in fields of green grass that are the perfect locations for a summer snack session.
The checkered print boasts a cyan and salmon colorway, but the array of bags it is featured on have their own classically colored handles and detailing. Some of the bags that the print is featured on include the brand's various duffle bags, computer and tablet protecting cases, wallets and the Classic Backpack, to name a few.
Key Themes Behind This Trend
- Picnic-themed Accessories
- Opportunities to create picnic-themed bags, hats, and other summer accessories.
- Printed Bags
- Disruptive innovation opportunities to create printed bags for summer-themed products.
- Colorful Patterns
- Opportunities to incorporate colorful patterns in different accessories and apparel.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunities for the fashion industry to create more summer-themed accessories.
- Retail Industry
- Opportunities for retail stores to offer seasonal and trendy products.
- Tourism Industry
- Opportunities for the tourism industry to offer thematic products that fit the summer season.
