New Balance Released the Sporty New Balance 550 Hemp Model
References: mary-magazine & hypebeast
Sportswear giant New Balance is joining the hemp shoe craze by reimagining a popular silhouette with a full textile reconstruction. The model in question is the New Balance 550 which is usually characterized by "leather tooling." However, the new model prioritizes a hemp upper with mesh tongues and suede detailing. The shoe is mostly monochromatic, with the exception of the New Balance branding and the 550 embroidery on the side. The New Balance 550 Hemp construction is part of a recent New Balance pattern that sees the brand "straying away from sporting-fueled colorways" and looking to embrace something more elegant and inconspicuous.
Hemp shoes are known to be sustainable footwear options that do not compromise performance. As a material, hemp is a naturally durable fiber that is anti-bacterial, anti-microbial, breathable, and quite comfortable.
Image Credit: New Balance, hypebeast, mary-magazine
Hemp shoes are known to be sustainable footwear options that do not compromise performance. As a material, hemp is a naturally durable fiber that is anti-bacterial, anti-microbial, breathable, and quite comfortable.
Image Credit: New Balance, hypebeast, mary-magazine
Trend Themes
1. Hemp Footwear - The rise of hemp footwear presents opportunities for companies to showcase their commitment to sustainability and eco-friendliness.
2. Alternate Textile Reconstruction - The trend towards using sustainable and eco-friendly textiles presents opportunities for companies to reinvent classic silhouettes with a fresh twist.
3. Sustainable Sportswear - There is a growing trend towards sustainable sportswear that combines performance with eco-friendliness; companies can leverage this trend by creating new athletic footwear lines with sustainability in mind.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the hemp shoe trend by embracing sustainable and eco-friendly materials and showcasing their commitment to sustainable fashion.
2. Sportswear Industry - The sportswear industry can leverage the trend towards sustainable sportswear by creating new athletic footwear lines that prioritize sustainability without compromising performance.
3. Textile Industry - The trend towards alternate textile reconstruction presents opportunities for the textile industry to develop new, sustainable materials that can be used to create footwear and other products that are eco-friendly and high-performing.
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