Drug Dealer-Inspired Air Fresheners

The Heisenberg Air Freshener Smells Like Strawberry, Not Meth

The Heisenberg air freshener adds a touch of notoriety to your ride. The air freshener, which is priced at $9, features a monochromatic illustration of Walter White -- better known as school-chemistry-teacher-turned-drug-dealer Heisenberg -- complete with hat, sunglasses and a furrow brow -- as a menacing air freshener to hang from your front side mirror.

While the Breaking Bad series has concluded, the Heisenberg air freshener, which comes with a strawberry scent, is available to revere every time you step into the car. By living the double life, Heisenberg is able to use his seemingly innocuous and unassuming character to build a drug-trafficking business in New Mexico, Albuquerque. The Heisenberg air freshener adds a touch of badassery to your car and keeps the TV favorite held long in our memory.

Novelty Car Accessories
Entrepreneurs can tap into consumers' desire for novelty and fandom-related merchandise by creating unique car accessories like the Heisenberg air freshener.
Pop Culture-inspired Merchandise
Businesses can capitalize on consumers' love for TV and film by creating merchandise inspired by iconic characters like Heisenberg from Breaking Bad.
Branded Fragrances
Companies can partner with popular shows or characters to create unique branded fragrances like the strawberry scent of the Heisenberg air freshener.

Industries Being Reshaped

Automotive Accessories
Entrepreneurs can target the automotive accessories industry by creating unique and unconventional products like the Heisenberg air freshener.
Entertainment Merchandise
Companies can tap into the entertainment merchandise industry by creating products inspired by popular TV shows and films like the Heisenberg air freshener.
Fragrance Industry
Companies can explore partnerships with TV shows or characters to create unique and branded fragrances like the strawberry scent of the Heisenberg air freshener.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 56%
Freshness 8%