The Schon magazine 'Happy Widow' editorial delves into the darker side of the deceased. Although the photoshoot is centered upon a widow, her mourning process is portrayed here as atypical, sporting a devilish smile and few melancholy notes.
Schon' fashion editor Laurent Dombromowicz stuck to black shades for the production. The pieces coincide with routine mourning apparel with long ebony dresses and high neck lines. And while these ensembles could have been predicted, the bright dashes of light green and blue eye shadows selected by makeup artist Violette stayed true to the cryptic production.
Model Magdalena pulled off the sinister plot with the help of Danish-based photographer Rasmus Morgensen. Here Morgensen has captured Magdalena's malign expressions, exhibiting an alternative and seldom referenced take on death.
Why This Trend Is Growing
- Alternative Mourning Portrayals
- Disruptive innovation opportunity for funeral homes to offer unconventional funeral services and products.
- Eerie Fashion Shoots
- Disruptive innovation opportunity for fashion brands to create edgy and unconventional campaigns.
- Dark Beauty Looks
- Disruptive innovation opportunity for makeup brands to release unconventional and bold makeup collections.
Industries Being Reshaped
- Funeral Industry
- By incorporating alternative mourning services, funeral homes can appeal to a wider market.
- Fashion Industry
- Edgy and unconventional fashion campaigns can captivate consumers looking for something out of the ordinary.
- Beauty Industry
- Bold and edgy makeup collections can appeal to younger, unconventional consumers who are looking for new ways to express themselves.
