The Air Jordan 1 Zoom comes in a Gym Red colorway option for the season with the construction that takes a more sustainable route this time around. Jordan Brand completes the upper with premium suede materials throughout the upper, done in the bold red hue.
This is accented with contrasting hues of black as the detailing element including the branding detail on the top of the shoe. The patch logo is woven onto the sneaker -- it is made from leather materials and reads "Zoom Air." This covers the black tongue paired with a slightly exposed foam to match the color of the lacing system before it is rounded out with more branding at the upper rear quarter and sidewalls.
Image Credit: Nike
What's Driving This Trend
- Sustainable Sneaker Construction
- Exploring new ways to construct sneakers using sustainable materials.
- Premium Suede Materials
- Utilizing high-quality suede materials to enhance the look and feel of sneakers.
- Contrasting Branding Details
- Incorporating contrasting hues and branding elements to create visually striking sneakers.
Who This Affects Most
- Footwear Manufacturing
- Opportunity to innovate footwear production processes to include more sustainable and premium material options.
- Fashion Retail
- Disruptive potential in the fashion retail industry by offering unique and visually appealing sneakers with contrasting branding details.
- Sustainable Materials Supply Chain
- Create a disruptive innovation opportunity by establishing a sustainable materials supply chain specifically for the production of premium suede sneakers.
