Back in April, it was announced that Gwyneth Paltrow Coach ads were on the way and now, the first behind-the-scenes photos have been released. After being seen at the Coach headquarters with the company's creative director Reed Krakoff, it was revealed that the A-list actress was chosen to be a Coach ambassador and serve as the face of an international ad campaign. Krakoff called Paltrow "a natural choice" for the campaign.
The Gwyneth Paltrow Coach ads are set to appear only in certain European and Asian markets, where the company wishes to expand its brand. The campaign will start to run in time for fall 2011 and spring 2012 fashion campaigns and also happens to coincide with Coach's 70th anniversary.
Gwyneth Paltrow has called Coach "the quintessential New York brand."