Consumers Can Now Buy Guess' Vintage Pieces from the 70s-90s
Ellen Smith — November 14, 2020 — Fashion
Guess' Vintage pieces are back through its Certified Vintage Program, allowing consumers to shop the brand's styles from the 70s-90s.
Fashion is cyclical, and any brand that's been around for years can see that pattern. Guess is capitalizing on this with the new program that's offering pre-loved looks from previous decades. In addition to responding to consumer demands for more vintage pieces, this initiative aims to encourage consumers to shop second hand, emphasizing the waste in the fashion industry. For the launch, the brand is retailing its beloved denim shirts, triangle logo jeans, sweaters and more. What's most exciting, is the comeback of the brand's iconic low-rise jeans, which were popularized throughout the 90s and 2000s.
Image Credit: Guess
Fashion is cyclical, and any brand that's been around for years can see that pattern. Guess is capitalizing on this with the new program that's offering pre-loved looks from previous decades. In addition to responding to consumer demands for more vintage pieces, this initiative aims to encourage consumers to shop second hand, emphasizing the waste in the fashion industry. For the launch, the brand is retailing its beloved denim shirts, triangle logo jeans, sweaters and more. What's most exciting, is the comeback of the brand's iconic low-rise jeans, which were popularized throughout the 90s and 2000s.
Image Credit: Guess
Trend Themes
1. Certified Vintage Programs - More brands can offer certified vintage pieces to consumers who are interested to shop second hand and are nostalgic for vintage fashion.
2. Sustainable Fashion - The rise of certified vintage programs can encourage consumers to adopt more sustainable fashion practices, such as shopping secondhand and recycling their clothes.
3. Nostalgic Fashion - Consumers are increasingly interested in purchasing vintage fashion pieces from previous decades and brands can capitalize on this trend through certified vintage programs.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the growing demand for vintage fashion by launching certified vintage programs.
2. Second Hand Retail - The second hand retail industry can benefit from certified vintage programs by partnering with fashion brands to sell their vintage pieces.
3. Sustainability Consulting - Sustainability consulting firms can advise fashion brands to launch certified vintage programs as part of their sustainable fashion initiatives.
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