Guess' Vintage pieces are back through its Certified Vintage Program, allowing consumers to shop the brand's styles from the 70s-90s.
Fashion is cyclical, and any brand that's been around for years can see that pattern. Guess is capitalizing on this with the new program that's offering pre-loved looks from previous decades. In addition to responding to consumer demands for more vintage pieces, this initiative aims to encourage consumers to shop second hand, emphasizing the waste in the fashion industry. For the launch, the brand is retailing its beloved denim shirts, triangle logo jeans, sweaters and more. What's most exciting, is the comeback of the brand's iconic low-rise jeans, which were popularized throughout the 90s and 2000s.
Image Credit: Guess