ASICS Celebrates 35 Years with the New GT-II™ Sneaker
ASICS introduces the new iteration of the GT-II™ sneaker to celebrate the model's 35th anniversary. The lifestyle shoe has a cool tonal palette for the season and features the GEL technology for soft cushioning at the base foundation. It celebrates the brand's notable contemporary aesthetic and retains the rich heritage that it is rooted in.
The GT-II™ is the first pair of shoes that reached an international launch, breaching the borders of Japan. It originally launched back in 1986 and has been a signature silhouette on the streets since. The new design retains the same shape as the original and has an external heel clip with a softly padded heel collar to wrap around the ankles.
Image Credit: Michael Kusumadjaja, Hypebeast
The GT-II™ is the first pair of shoes that reached an international launch, breaching the borders of Japan. It originally launched back in 1986 and has been a signature silhouette on the streets since. The new design retains the same shape as the original and has an external heel clip with a softly padded heel collar to wrap around the ankles.
Image Credit: Michael Kusumadjaja, Hypebeast
Trend Themes
1. Lifestyle Sneaker Celebrations - Continued anniversary celebratory releases of sneaker models with improved technology and design.
2. Tonal Palette Design Trend - The use of a tonal color palette for sneaker designs is on the rise.
3. Revamped Heritage Designs - Continued reuse and development of classic silhouettes with modern technology and design.
Industry Implications
1. Footwear Manufacturing - Opportunities to expand sneaker lines and collaborations with focus on commemorating heritage.
2. Fashion Retail - Trend-driven retail industry that seeks sneaker designs based on aesthetics and popularity.
3. Sports Technology - Innovations and partnerships with sneaker brands to improve athletic performance and comfort.
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