New Balance is launching a new ‘Grey/White’ iteration of its New Balance '550' silhouette. The new sneaker has received official imagery after first being teased in May. The sneaker boasts a white leather base, mesh collars and tongue units, and the signature New Balance ‘N’ on the lateral side panels. The sneaker uses basketball imagery on the tongue tabs, dressing a basketball in a soft grey shade with ‘NB’ on the center of the ball. ‘550’ can be seen on the side next to the lacing unit, referencing the sneaker’s name.
The sneaker is finished with a matching two-tone grey rubber outsole that rests on a clean white midsole. New Balance’s '550' in ‘White/Grey’ will be sold at retailers like Asphalt Gold for $120 USD.
Image Credit: New Balance
What's Driving This Trend
- Neutral-toned Leather Trainers
- The sneaker industry can take note of consumer demand for sleek and minimalist shoe designs.
- Basketball-inspired Sneakers
- The sports industry can explore new marketing opportunities by incorporating popular basketball imagery into their shoe designs.
- Two-tone Colorways
- The fashion industry can experiment with different color combinations to create unique, eye-catching designs for consumers.
Who This Affects Most
- Footwear Manufacturing
- Manufacturers can optimize leather usage and production processes to enable cost-effective manufacturing of high-quality leather trainers.
- Sports Retail
- Retailers can capitalize on consumers' love of basketball by stocking basketball-inspired sneakers and memorabilia for fans.
- Fashion Design
- Designers can incorporate neutral tones and understated branding to create sleek, elegant designs for footwear.
