Environmentalists/pet-owners rejoice! You now have a 100% earth-friendly dog house. Designer and owner of Sustainable Pet Design, Stephanie Rubin, sells doggy domiciles that are made from non-toxic materials such as untreated wood, zero-VOC paint, and beeswax waterproofing. The roofs contain living plants. Being green will cost you, however, as the version in this picture will run you about $3,000.
Implications - In a society that is increasingly obsessed with the concept of animal and eco-friendly products, companies that produce items created from non-toxic materials or other sustainable matter can benefit from people willing to pay a premium to soften the blow on the environment. These products and companies stand to curry favor and create goodwill with consumers tired of corporations who exploit the environment for profit.