Fashion is a means of self expression, so it's refreshing to see Graphic Play by Patrick Demarchelier, which allows its featured model to flaunt frolicsome garments and energize each ensemble.
Featured in the May 2011 issue of Vogue China, this amusing editorial showcases timeless favorite patterns of stripes, spots, polka-dots and houndstooth textiles. Karlie Kloss, with her youthful cropped bob, dances to and fro within each photograph, inviting flowing fabrics and billowing cloths to whirl in the wind she's created.
The overall tone of the series suggests a dark mood, with a gray backdrop and black outfits; however, the spirited subject keeps the tenor light and ebullient. Graphic Play by Patrick Demarchelier has a diverting charm that reaches out to the magazine's reader.
What's Driving This Trend
- Timeless Favorite Patterns
- Disruptive innovation opportunity: Create a fashion line that combines classic patterns like stripes, spots, polka-dots, and houndstooth in a modern and playful way.
- Youthful Cropped Bob
- Disruptive innovation opportunity: Develop hairstyling products and techniques specifically for the popular and trendy cropped bob haircut.
- Ebullient Fashion Photography
- Disruptive innovation opportunity: Introduce a new style of fashion photography that captures the playful and lively energy of the models, bringing a fresh and exciting perspective to the industry.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Incorporate playful and fun elements into fashion designs, offering consumers more unique and expressive clothing options.
- Hairstyling
- Disruptive innovation opportunity: Develop innovative and creative hairstyling products and services that cater to the growing demand for trendy haircuts like the cropped bob.
- Photography
- Disruptive innovation opportunity: Innovate fashion photography techniques to capture the lively and energetic essence of fashion, providing a fresh and engaging visual experience for audiences.
