Photographer Philipp Humm captures the "Grand Prix" fashion story for web publication The Ones 2 Watch. The editorial features Nevs London face Bogdan who channels a clean-cut and fashion-forward racecar driver in the shoot.
The model is outfitted in structured leather jackets and driver accessories like shoulder pads and padded gloves that ensure safety when one is moving at a high speed. These uniform accessories are paired with designer menswear looks like leather pants and rich knits.
Lensed in studio, the "Grand Prix" fashion feature for The Ones 2 Watch features styling by Zhana Medvesh. She dresses her model muse in luxe pieces from Acne Studios, Saint Laurent and Yohji Yamamoto among others. Hair for the photo series is courtesy of Davide Barbieri who creates a retro-inspired coif for Bogdan.
Key Themes Behind This Trend
- Structured Leather Jackets
- Opportunity for disruptive innovation: Develop lightweight, flexible materials that provide safety while maintaining sleek and fashionable designs.
- Fashion-forward Racecar Driver
- Opportunity for disruptive innovation: Design clothing that incorporates advanced technology for improved aerodynamics and performance during high-speed activities.
- Retro-inspired Hairstyles
- Opportunity for disruptive innovation: Create innovative hair products and techniques that allow for easy recreation of vintage hairstyles with a modern twist.
Where This Applies
- Fashion
- Opportunity for disruptive innovation: Integrate smart textiles and wearable technology to enhance the functionality and style of racing-inspired fashion.
- Automotive
- Opportunity for disruptive innovation: Collaborate with fashion designers to create lightweight and aerodynamic racing gear that offers superior protection and comfort.
- Haircare
- Opportunity for disruptive innovation: Develop specialized hair products and tools that enable consumers to easily achieve retro-inspired hairstyles without excessive time and effort.
