Grand Marnier and Teezo Touchdown Team Up with UNWRP
References: grandmarnier & hypebeast
Grand Marnier is marking 50 years of hip-hop this holiday season with its innovative "(W)rapping Paper" Program. In collaboration with rock and rap artist Teezo Touchdown and luxury gifting company UNWRP, the iconic liqueur brand aims to infuse the gift-giving spirit with a touch of hip-hop nostalgia.
As part of the program, Grand Marnier introduces a bespoke wrapping paper that pays homage to the evolution of hip-hop and music history, featuring graphics of vintage sound equipment like boomboxes, turntables, cassette tapes, and CD players, alongside contemporary music devices.
As an added bonus, the holiday-themed cocktail kit comes with a complimentary roll of the exclusive wrapping paper, creating a complete and immersive experience for consumers. Grand Marnier is using the program to support The Hip Hop Museum, which is set to open in the Bronx in 2025 as the inaugural museum devoted to preserving the foundational legacy of hip-hop.
Image Credit: Grand Marnier, hypebeast, grandmarnier
As part of the program, Grand Marnier introduces a bespoke wrapping paper that pays homage to the evolution of hip-hop and music history, featuring graphics of vintage sound equipment like boomboxes, turntables, cassette tapes, and CD players, alongside contemporary music devices.
As an added bonus, the holiday-themed cocktail kit comes with a complimentary roll of the exclusive wrapping paper, creating a complete and immersive experience for consumers. Grand Marnier is using the program to support The Hip Hop Museum, which is set to open in the Bronx in 2025 as the inaugural museum devoted to preserving the foundational legacy of hip-hop.
Image Credit: Grand Marnier, hypebeast, grandmarnier
0.8
Score
Popularity
Activity
Freshness
