Sublime Surfer Editorials

GQ Style Germany's Dunkles Paradies Story is Effortlessly Cool

Supermodel Travis Smith stars in "Dunkles Paradies", a summer-themed editorial for GQ Style Germany's latest instalment. The long-haired face is captured by photographer Daniel Riera's lens while posing amidst palm trees and in the water.

Dressed in a range of vanguard sportswear styles, Travis channels a modern surfer with a flair for eccentric fashions. Styling for GQ Style Germany's "Dunkles Paradies" fashion story is courtesy of Tobias Frericks who dresses Travis in graphic statement tees, floral jacket prints and textural knitwear pieces that are youthful and effortlessly cool in their aesthetic.

The designer fashions featured in this series include pieces from Louis Vuitton, Dior Homme and Calvin Klein collection along with a slew of other familiar labels.

Modern Surfer Style
The trend of modern surfer style in fashion presents an opportunity for brands to create innovative and unique sportswear designs.
Graphic Statement Tees
The trend of graphic statement tees in fashion opens up possibilities for disruptive innovations in print technology and customization.
Youthful and Effortlessly Cool Aesthetics
The trend of youthful and effortlessly cool aesthetics in fashion offers an opportunity for brands to create disruptive designs that cater to the taste of younger consumers.

Who This Affects Most

Fashion Retail
The fashion retail industry can tap into the trend of modern surfer style to introduce new collections and attract a younger, style-conscious audience.
Textile Printing
The textile printing industry can leverage the trend of graphic statement tees to develop innovative printing techniques and offer personalized design options.
Youth Fashion
The youth fashion industry can capitalize on the trend of youthful and effortlessly cool aesthetics to create disruptive fashion lines that resonate with the target demographic.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 75%
Freshness 8%

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