The Gottex 2012 Swimwear Collection features a diverse array of colorful swimsuits, spanning styles from conservative two-pieces to sensual onesies.
The Gottex 2012 Swimwear Collection was modeled by 25-year-old Russian superstar Anne Vyalitsyna, perhaps best known as being the girlfriend of Maroon 5 frontman and star of NBC's the Voice Adam Levine. In the Gottex 2012 Swimwear Lookbook, she shows why she has become one of the go-to models for some of the fashion industry's biggest photographers including Terry Richardson, Steven Meisel, and Patrick Demarchelier.
Vyalitsyna alternates between divergent poses with aplomb and class. In some shots, she resembles a carefree, elegant socialite housewife, enjoying her chic swimming wear while on vacation in the desert. In other shots, she takes on poses that seem better suited for a woman in a bodybuilding contest, but she manages to do so without giving up an ounce of sex appeal.
Click through the gallery to see what I mean. The outfits featured in the Gottex 2012 Swimwear Collection are available for purchase now.
What's Driving This Trend
- Diverse Swimwear Styles
- New opportunities for designers to create swimwear lines that cater to a diverse range of styles and preferences, including both conservative and sensual options.
- Celebrity Endorsed Swimwear
- Opportunities for swimwear brands to partner with high-profile celebrities to endorse and promote their products.
- Desert-themed Photoshoots
- Rising trend for fashion brands to conduct photoshoots in unique outdoor locations, such as deserts, to create a visually stunning and exotic marketing campaign.
Who This Affects Most
- Fashion
- Fashion designers and brands can innovate and improve upon traditional swimwear styles to cater to a diverse range of consumers and styles.
- Entertainment
- Celebrities and swimwear brands can collaborate and leverage each other's following to create new marketing opportunities and drive product sales.
- Photography
- Photographers and fashion brands can explore unique outdoor locations like deserts to create visually striking and memorable marketing campaigns, opening up new niche markets with big potential future sales
