Understated Goth Editorials

Blk On Blk's Spirit Walks Story Highlights a Dark Color Palette

Blk On Blk's 'Spirit Walks' editorial is captured by photographer Thom Kerr's lens. The scenic, outdoor editorial graces the publication's #3 issue and features model beauty Kia Low. Kia channels an understated goth in the photo series and sports a wardrobe that consists of black on black pieces.

The Chadwick models face is outfitted by wardrobe stylist Sarah Birchley who dresses her in pieces from George Wu, Haider Ackermann and Triangle among other labels. This editorial's most memorable looks are its layered sheer skirt and corseted dress combinations, its oversized blazers and its velvet maxi dress garments.

Beauty for Blk On Blk's 'Spirit Walks' editorial is courtesy of resident hair stylist Iggy and makeup artist Gemma Elaine.

Understated Goth Fashion
Fashion industry can capitalize on this trend by creating more fashion items and accessories with a dark, romantic, and gothic vibe.
Outdoor Editorial Shoots
Photography industry can explore the trend of capturing models in farms, fields, or outdoor settings. It can offer new and unique backdrops to highlight the featured products.
Layered Dresses
The concept of layering clothes can be a disruptive innovation by introducing more versatile designs which can be worn in various ways in the fashion industry.

Where This Applies

Fashion Industry
Blk On Blk's 'Spirit Walks' editorial highlights fashion items from specific labels, which are made from black on black materials.
Photography Industry
This editorial shows scenic, outdoor photographs that showcase the beauty of natural backgrounds.
Beauty Industry
Makeup industry experts can explore darker cosmetic options for customers who want to recreate the editorial's understated goth look.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 28%
Freshness 8%