Nike is celebrating the 2016 Wimbledon tennis championship in the form of gold Nike shoes -- a new colorway for its retro Air Tech Challenge III model.
The company covers the athletic shoes completely in gold, a theme that is interrupted only by its white laces, inner and sole -- which is even specked lightly in gold. Although the shoes are flashy in daylight, the real surprise comes when you wear them in darkness.
With this, the shoes are illuminated tastefully by an accent on its heel, with its white and gold glowing subtly. In order to fully pay tribute to the tennis tournament, the gold Nike shoes won't be set to release until just prior to the event, working to drive their sales and keep the colorway more exclusive.
Celebratory Gold Sneakers
More Stats +/-
Water-Repellent Rubber Sneakers
High-End Sneaker Brand Sandals
Transformative Running Shoes
Tactile Skate Shoes
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.