Nike is celebrating the 2016 Wimbledon tennis championship in the form of gold Nike shoes -- a new colorway for its retro Air Tech Challenge III model.
The company covers the athletic shoes completely in gold, a theme that is interrupted only by its white laces, inner and sole -- which is even specked lightly in gold. Although the shoes are flashy in daylight, the real surprise comes when you wear them in darkness.
With this, the shoes are illuminated tastefully by an accent on its heel, with its white and gold glowing subtly. In order to fully pay tribute to the tennis tournament, the gold Nike shoes won't be set to release until just prior to the event, working to drive their sales and keep the colorway more exclusive.
Key Themes Behind This Trend
- Gold Sneaker Trend
- There is a growing trend in the fashion industry towards flashy, celebratory gold sneakers.
- Limited Release Trend
- Releasing products in limited quantities just prior to significant events is proving to be an effective marketing strategy.
- Illuminated Shoe Trend
- Shoes that feature tasteful illumination are becoming popular amongst sneaker enthusiasts.
Where This Applies
- Fashion Industry
- The fashion industry has an opportunity to capitalize on the growing trend towards flashy, celebratory gold sneakers.
- Sports Equipment Industry
- The sports equipment industry can benefit from employing the limited release marketing strategy that Nike used for the gold sneakers.
- Technology Industry
- The technology industry can partner with fashion companies to develop new and innovative ways to tastefully illuminate shoes.
