Underground-Inspired Couture

This Givenchy Spring Collection Uses 90s Subculture for Influence

The Givenchy Spring 2017 pre-collection takes the French luxury brand back to 90s subculture scenes, with looks making use of statement platform lace-up boots, rave-inspired face masks and streetwear styles.

Also included in the collection are styles that are more traditional for the brand, with a textured dress and jacket combination and another look that includes a coral pencil skirt and ruffled blouse. These examples are a few of the looks that contrast with the majority of the Spring 2017 collection however, as others feature more grungy combinations, graphic prints and leather. With this, the couture brand shows its competency in recreating subculture-inspired styles with a luxurious twist -- using clean cuts, elegant detailing and intricate bright patterns on some pieces.

Subculture-inspired Fashion
Opportunity for fashion brands to explore unconventional and underground styles for their collections and attract a wider, younger audience.
Luxury Streetwear
Opportunity for luxury brands to mix high-end and streetwear styles, bridging the gap between casual and formal fashion for a more versatile look.
Rave-inspired Accessories
Opportunity for fashion brands to incorporate bold and statement accessories, like rave-inspired face masks, to add a unique element to their collections.

Industries Being Reshaped

Fashion and Apparel
The fashion industry can incorporate subculture inspiration into their designs to create unique and fresh collections.
Luxury Goods
Luxury brands can explore the trend of streetwear and integrate high-end items with casual styles to create a new market for their brand.
Accessories and Jewelry
Fashion accessory brands can create bold and unique accessories that can complement unconventional and underground styles in fashion.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 95%
Freshness 8%