Formally Badass Menswear

The Giorgio Armani FW12 Collection Hones in on High Style and Comfort

The Giorgio Armani FW12 collection offers looks that are acceptable in formal environments while maintaining an element of badass finesse. There are many blacks, grays and deviations in shades from the two prominent hues in this collection. The models are wearing looks of deep conviction that seem to stand out as much as their somewhat shiny get-ups.

The outfits have been designed right down to the gloves (a personal favorite) in which selected fingers have been chopped to expose a little skin texture against the darkened clothes. Armani also seems to have furthered an interest in highly detailed solid boots that match the shining jackets worn by the models.

The snakeskin ensembles, alongside their metallic aura will have all males wishing to mystify passersby during this year’s cold season. The Giorgio Armani FW12 collection is a must-see for trend-setting shoppers.

Formal Badass Menswear
Design formal wear with an element of badass finesse, such as metallic fabrics and detailed solid boots.
Detailed Solid Boots
Further interest in highly detailed solid boots that match shining jackets is an opportunity for a footwear brand to innovate.
Metallic Aura
Incorporating a metallic aura into ensembles, such as with snakeskin materials, is a trend that can be leveraged for jewelry or accessory brands.

Sectors Adopting This

Fashion
Fashion brands can capitalize on the trend of formal wear with an element of badass finesse and also on the trend of highly detailed solid boots.
Footwear
The trend of highly detailed solid boots is an opportunity for a footwear brand to innovate.
Accessories
The trend of incorporating metallic fabrics into ensembles, such as with snakeskin materials, is an opportunity for jewelry or accessory brands to innovate.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 35%
Freshness 8%