The Giorgio Armani and Reebok EA7 line, as well as the Emporio Armani/Reebok collection, has been launched and it combines high fashion class with athletic gear.
The line debuted at the Emporio Armani Show in Milan but will not be available until July 2010. Including sneakers, sportswear and activewear, the anticipation will definitely drive consumers to see just what these hybrids might look like in store.
Check out the sneak peek above.
Implications - **Dig deeper What does this trend signal towards?
For the specific group of consumers who consider comfort a top priority in their lives, products with high levels of ease and relaxation will likely be very appealing. Businesses that devote their efforts to ensuring a smooth experience no matter what the occasion, are likely to profit in large ways.