Gloaming Beach Editorials

Model Ginta Lapina Layers Up for Glass Magazine

Beach editorials are often reserved for swimsuit photoshoots, at least that is what many people would easily assume; yet that is not at all the case for Latvian model Ginta Lapina's appearance in Glass Magazine. Although part of the publication's summer 2014 issue, the photoshoot showcases what can only be the perfect outfits for the fall season.

Full of light layers, Ginta Lapina was styled by Sarah Cobb in pieces that could easily be seen on the streets right now. The editorial takes place on location at a beach and was shot by photographer Chris Craymer. Dubbed 'You Were Once Wild Here. Don't Let Them Tame You' Ginta Lapina is decidedly sophisticated in blazers, capes and other chic outerwear.

Fall Fashion Trends
Opportunity for retailers to offer light layers and sophisticated outerwear as part of their fall fashion collections.
Beach Editorials
Opportunity for photographers and magazines to showcase non-traditional beach photoshoots featuring fall fashion.
Seasonal Styling
Opportunity for stylists to experiment with layering and incorporate elements of different seasons in fashion editorials.

Sectors Adopting This

Fashion Retail
Opportunity for fashion retailers to capitalize on the demand for light layers and chic outerwear for the fall season.
Photography
Opportunity for photographers to explore non-traditional beach editorials and incorporate fashion shoots in natural outdoor settings.
Magazine Publishing
Opportunity for magazines to feature unique and visually appealing beach editorials that showcase fall fashion trends.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 43%
Freshness 8%