The 'Get Your Butt Seen' Print Ads for Colorectal Cancer Raise Awareness
Allison Love — August 18, 2010 — Marketing
References: ccac-ont & behance.net
These amazing 'Get Your Butt Seen' print ads for the Colorectal Cancer Association of Canada (CCAC) are eye-catching and informative. The ads feature a series of naked bums to draw attention to cancers below the belt.
I love this idea for an ad campaign -- not only is it in your face, but it raises cancer awareness in general. The CCAC is a great charity that aims to find a cure for colon cancer using these hilarious print ads.
I love this idea for an ad campaign -- not only is it in your face, but it raises cancer awareness in general. The CCAC is a great charity that aims to find a cure for colon cancer using these hilarious print ads.
Trend Themes
1. Naked Bum Ad Campaigns - The use of provocative and unconventional advertising techniques, such as featuring naked bums, can grab attention and raise awareness for important causes.
2. Cancer Awareness Ads - Print ads and campaigns that focus on raising awareness and promoting early detection of various types of cancers can help in the fight against these diseases.
3. Unconventional Marketing Strategies - Creative and unconventional marketing strategies, like using humor and shock value, can be effective in capturing the attention of the target audience and driving engagement.
Industry Implications
1. Healthcare - In the healthcare industry, there is an opportunity to utilize innovative and attention-grabbing advertising campaigns to raise awareness for specific diseases and promote early detection.
2. Advertising and Marketing - The advertising and marketing industry may benefit from exploring unconventional and disruptive advertising techniques that go beyond traditional norms to create impactful campaigns.
3. Nonprofit/charity - Nonprofit organizations and charities can leverage creative and attention-grabbing ad campaigns to raise awareness for their causes and attract support from the public.
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