Gente Magazine follows in the footsteps of the recent John Galliano accessory ads in their editorial â€œLove Precious Love.â€
Photographed by Alexis Prappas, the editorial features models Damyana GuimarÃ£es and Egon Bender completely naked. All these models wear are loads and loads of accessories.
Alexis utilizes perfect positioning of the pieces and arms to keep the models' private areas covered.
Implications - Nudevertising is definitely a good way to generate buzz, but marketers who do this have to be careful. Some people will backlash against nude adverts because many are seen as "inappropriate." The ads also have to make sense, as the featured accessory ads do. The people have reason to be nude because they are not selling clothing.