Um, where to begin? Where would one carry such a purse, who would carry such a purse? Here's one reason it would be carried: solely for the purpose to shock or have some crude fun. Imagine the reaction to a seemingly innocent looking coin purse when it's opened up to expose the beautiful pink.
Implications - It's the information age, meaning that all kinds of information, images and videos are available to anyone who knows how to press a button and has an Internet connection--which is pretty much everyone in today's digitized society. Thus, nothing comes as a shock for today's desensitized consumer. Those who seek a thrill can only do so by going to the very extreme, as does this purse.